Under this collaboration, Friends Media PR will curate press releases, press notes and business narratives, helping start ups, technology companies, SMEs and emerging brands gain access to credible and trusted media platforms.
Friends Media PR and Indian Express Group enter into strategic content partnership (Source: freepik)
Friends Media PR, a B2B public relations agency, has announced a strategic content partnership with the Indian Express Group, aimed at delivering high-quality, meaningful and engaging business content for emerging brands across India.
Under this collaboration, Friends Media PR will curate press releases, press notes and business narratives, helping startups, technology companies, SMEs and emerging brands gain access to credible and trusted media platforms such as The Financial Express.
Commenting on the collaboration, Aman Dwivedi, Co-Founder, Friends Media PR, said, “The Indian Express name represents legacy, authenticity and the gold standard of journalism in India. We sincerely thank the entire management and editorial team of the Indian Express Group for placing their trust in us and moving forward with this collaboration.”
Anita Santosh, Head – Operations, Friends Media PR, added, “At Friends Media, we believe content should create meaning, not just visibility. Our partnership with the Express Group strengthens our commitment to producing authentic and high-quality narratives that resonate with business audiences. This collaboration will help emerging brands—particularly in the technology, AI and SME sectors—access credible storytelling platforms through trusted media outlets.”
Anushka Sharma, Business Head, Friends Media, emphasizing the importance of meaningful storytelling in today’s content ecosystem, said, “The media and creator economy is evolving rapidly. Brands today need platforms that allow them to share authentic stories and meaningful insights with audiences. Partnerships that focus on quality content and credible platforms help entrepreneurs, startups and creators build stronger connections with their audiences.”
Founded in 2023, Friends Media PR serves clients across multiple sectors including startups, FMCG, real estate and technology companies, providing strategic PR, media outreach and brand storytelling services.